Being Freed
Being Freed
Being Freed

What is a featured image?

What is a featured image on a website? It’s the picture or graphic which you assign to represent a post or page. Mine is quite silly.
A rendering of a seagull on a beach with the Being Freed log.

Where does it appear?

It often appears at the top of the blog, usually near the heading.  The featured image for this page is above: my logo plopped over a landscape with seagulls.  Yes, I’m silly.  And I like seagulls.  This element is also important because it appears as a thumbnail next to a link in search engines and social media posts.  The website designer integrates it into the metadata of the page so it appears on any platform that supports a link + image.

Why do I need one?

What is a featured image on a website? It’s the picture or graphic which you assign to represent a post or page. Mine is quite silly.

If you don’t assign a featured image some platforms may randomly select an image from your site.  Some won’t show an image at all. 

I add featured images to all my posts and pages, and it should be a priority for you.  Images grab viewers’ attention.  A picture, after all, is worth a thousand words.  The Yoast panel gives you a place to customize the image for Facebook and Twitter, which allows you to format to their specs.  You can also add Alt text and a Description to your images to enhance your SEOFor more on images and SEO, see my post here.

Let’s look at my friend Mickey Marion-Rowe’s book, Fearlessly Different (which, BTW, you should buy here).  He’s posted about his book on Facebook & LinkedIn, and I’ve searched the book on Google.  Here are the reults that automatically load. 

A featured image in action

What is a featured image on a website? It’s the picture or graphic which you assign to represent a post or page. Mine is quite silly.

Let’s look at my friend Mickey Marion-Rowe’s book, Fearlessly Different (which, BTW, you should buy here).  He’s posted about his book on Facebook & LinkedIn, and I’ve searched the book on Google.  Here are the featured images that automatically load. 

Facebook's image for book Fearlessly Different by Mickey Marion-Rowe
Image of Google search of book Fearlessly Different by Mickey Marion-Rowe
LinkedIn's image for book Fearlessly Different by Mickey Marion-Rowe

Use featured images on your site

A link with an image is more polished, more professional, and it offers an opportunity to reinforce branding by putting your image in front of more eyeballs, more times.

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Freed scuba diving with her ukulele

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