Library of all things
WordPress and Mailchimp
What’s a featured image? What’s a domain name? Why is SEO so important? Here, I introduce terminology, theory, and mechanics behind the tools I use to produce WordPress websites and Mailchimp marketing. I mean: who the heck knows what a segment is, anyway? I do, and I’m sharing.
Do you have a question or a topic you’d like me to address? Use the button above to get in touch with me and I’ll take a look. Who knows – it might already be in the queue.
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Backlinks
A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.
Being Freed today
Today, being Freed involves taking time out to spend with my wonderful friend from overseas. Next week, we’ll get back to work.
Breadcrumbs
Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.
Archive pages
A WordPress blog archive page, also called an index, is a page that lists all the posts on a website. It’s like a card catalog for your blog.
Canonical tags
A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.
Alt Text, Image Descriptions, and Accessibility
Alternative (Alt) text, Caption, and Description. They all describe images, but when do you use them, and what does each one do?
Post Index
Backlinks
Being Freed today
Breadcrumbs
Archive pages
Canonical tags
Alt Text, Image Descriptions, and Accessibility
Caching
Website servers
Mailchimp Journeys
Color blindness and website design
Image sizing for your website
Image formats
Mailchimp Templates
Website maintenance
CRM
Search Engine Optimization
What are Keywords?
What is a Website Host?
Website responsiveness
Backlinks
A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.
Being Freed today
Today, being Freed involves taking time out to spend with my wonderful friend from overseas. Next week, we’ll get back to work.
Breadcrumbs
Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.
Archive pages
A WordPress blog archive page, also called an index, is a page that lists all the posts on a website. It’s like a card catalog for your blog.
Canonical tags
A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.
Alt Text, Image Descriptions, and Accessibility
Alternative (Alt) text, Caption, and Description. They all describe images, but when do you use them, and what does each one do?
Post Index
Backlinks
Being Freed today
Breadcrumbs
Archive pages
Canonical tags
Alt Text, Image Descriptions, and Accessibility
Caching
Website servers
Mailchimp Journeys
Color blindness and website design
Image sizing for your website
Image formats
Mailchimp Templates
Website maintenance
CRM
Search Engine Optimization
What are Keywords?
What is a Website Host?
Website responsiveness
Why does this blog exist?
I’ll be honest here about this page. I’m a middle-aged woman who changed to this career post-pandemic. I love this line of work and I’m plenty tech-savvy. For heavens sake, I started using computers daily in 1984 and they’ve been a huge part of my career and personal life. But as I started learning how to build websites, I had a hard time finding answers to my simple questions. This stuff isn’t rocket science, but it is a puzzle where all the pieces have to work in concert.
This blog is my answer to helping my clients (and anyone else) understand the mechanics of WordPress websites and Mailchimp. It’s not just that, though: it’s my ongoing education. Every time it takes me longer than 2 minutes to find an answer I add it to my syllabus. It’s a long list so stay tuned and we can learn together.
Can’t find the topic you’re looking for? Message me and I’ll add a post about it.
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