Library of all things
WordPress and Mailchimp
What’s a featured image? What’s a domain name? Why is SEO so important? Here, I introduce terminology, theory, and mechanics behind the tools I use to produce WordPress websites and Mailchimp marketing. I mean: who the heck knows what a segment is, anyway? I do, and I’m sharing.
Do you have a question or a topic you’d like me to address? Use the button above to get in touch with me and I’ll take a look. Who knows – it might already be in the queue.
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The basics of Mailchimp’s audience organization are not complicated. Understand just four terms and you’re golden: Audience, Group, Tag, and Segment.
Why does this blog exist?
I’ll be honest here about this page. I’m a middle-aged woman who changed my career post-pandemic. I love this line of work and I’m plenty tech-savvy. For heavens sake, I started using computers daily in 1984 and they’ve been a huge part of my career and personal life. But as I started learning how to build websites, I had a hard time finding answers to my simple questions. This stuff isn’t rocket science, but it is a puzzle where all the pieces have to work in concert.
This blog is my answer to helping my clients (and anyone else) understand the mechanics of WordPress websites and Mailchimp. It’s not just that, though: it’s my ongoing education. Every time it takes me longer than 2 minutes to find an answer I add it to my syllabus. This is not websites for dummies, because we’re not dummies. Even so, it’s a long list so stay tuned and we can learn together.
Can’t find the topic you’re looking for? Message me and I’ll add a post about it.