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Library of all things
WordPress and Mailchimp

What’s a featured image?  What’s a domain name?  Why is SEO so important?  Here, I introduce terminology, theory, and mechanics behind the tools I use to produce WordPress websites and Mailchimp marketing.  I mean: who the heck knows what a segment is, anyway?  I do, and I’m sharing.

Do you have a question or a topic you’d like me to address?  Use the button above to get in touch with me and I’ll take a look.  Who knows – it might already be in the queue.

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Backlinks

Backlinks

A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.

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Website Breadcrumbs: Ukulele > tenor > novelty > watermelon

Breadcrumbs

Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.

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An image of a WordPress blog archive page pointing out Page Header, Post Index, and Recent Posts. There's also a picture of a cute doggie.

Archive pages

A WordPress blog archive page, also called an index, is a page that lists all the posts on a website. It’s like a card catalog for your blog.

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Canonical tags Canon | noun | ‘ka-nen an accepted principle or rule a criterion or standard of judgment - Merriam-Webster Dictionary A canonical tag is an identifier used when you have multiple posts or pages containing similar content. It tells search engines which one to prioritize.

Canonical tags

A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.

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Post Index

Backlinks

Backlinks

A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.

Keep reading »
Website Breadcrumbs: Ukulele > tenor > novelty > watermelon

Breadcrumbs

Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.

Keep reading »
An image of a WordPress blog archive page pointing out Page Header, Post Index, and Recent Posts. There's also a picture of a cute doggie.

Archive pages

A WordPress blog archive page, also called an index, is a page that lists all the posts on a website. It’s like a card catalog for your blog.

Keep reading »
Canonical tags Canon | noun | ‘ka-nen an accepted principle or rule a criterion or standard of judgment - Merriam-Webster Dictionary A canonical tag is an identifier used when you have multiple posts or pages containing similar content. It tells search engines which one to prioritize.

Canonical tags

A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.

Keep reading »

Post Index

Why does this blog exist?

I’ll be honest here about this page.  I’m a middle-aged woman who changed to this career post-pandemic. I love this line of work and I’m plenty tech-savvy.  For heavens sake, I started using computers daily in 1984 and they’ve been a huge part of my career and personal life.  But as I started learning how to build websites, I had a hard time finding answers to my simple questions. This stuff isn’t rocket science, but it is a puzzle where all the pieces have to work in concert. 

This blog is my answer to helping my clients (and anyone else) understand the mechanics of WordPress websites and Mailchimp.  It’s not just that, though: it’s my ongoing education.  Every time it takes me longer than 2 minutes to find an answer I add it to my syllabus.  It’s a long list so stay tuned and we can learn together.

Can’t find the topic you’re looking for?  Message me and I’ll add a post about it.

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