What are social cards?
As you send a Mailchimp campaign, your recipients may want to share your campaign on social media (let’s hope so!). Mailchimp gives you the option to customize how your campaign link looks on three social media platforms: Facebook, Twitter, and Pinterest. You do this by enabling Social cards and tailoring the content that is shared for that campaign.
Social cards are comprised of just a few words and an image. See my links section below for a link to Mailchimp’s article on how to set these up.
So: Mailchimp social cards are like electronic business cards individually tailored to each of your campaigns. They appear on Facebook, Twitter, and Pinterest when your contacts share your campaign, and they allow you to control how your links look on these platforms.
What is Social Share?
After you have sent a campaign, you can share it on social media using the social cards you built along with the campaign.
Why would you use share? You may have followers on social media who are not signed up for your mailings. Social share is a great way to get your message out to these folks without having to build a separate campaign for them. Create the campaign in Mailchimp then share it with your other audiences.
Sharing on social media is a great way to gain subscribers, and you can use the analytics you gain to organize your audience.
See my links section below for a link to Mailchimp’s article on how to use this feature.
The primary difference between social cards and social share is that cards are built along with the campaign and are part of the initial effort. Social share is an action you take after launching the campaign.