What makes a good portfolio website?
A portfolio website includes some information about you, a clear outline of your skills and professional history, and a gallery of your work. That’s it! Don’t over-complicate it or water it down with miscellaneous information or pictures of your dog. The website is there to convey information clearly in a way that showcases your style.
Artists, photographers, and designers need to showcase their work, so images are important. We’ll use images, image descriptions, and keywords to help potential clients find your unique artistic niche. Highlighting your shows, openings, and portfolio, I will tailor your SEO to draw the attention of the people you’re looking to attract.
I am uniquely qualified to build artist websites
I have worked in the creative sector my entire 30-year career. With a BFA in design and a 25-year career in live theatre, I understand the needs of artists and designers in the performing arts. Because I managed and hired artisans for over sixteen years, I know what employers want from a portfolio.
We can work together to build a website that will showcase your work, impress clients, and get high rankings by search engines.
Types of performing arts sites
Writers focus on their published works
Whether you write scripts, children’s books, novels, or you’re a technical writer for a trade journals, we’ll describe your body of work to attract the types of clients you want. We’ll include links to online publications, retail sites where printed books and scripts can be found, and perhaps excerpts of writing. Pictures of book covers and illustrations draw the viewer’s eye and reinforce product recognition.
Theatre artisans and technicians
Building a website with me is straightforward. You bring me your materials (see below), we collaborate, I build and we launch. There are no hidden costs: you’ll get an estimate upfront before we begin work; you can see my basic price list below.
What you bring me
- Your resume / CV
- Copy you would like on your website: about me, the type of work you prefer, stories from your work history, or any other wordsmithing that will help viewers understand who you are and what you do
- Images with captions (I’ll give you a guideline)
- Corporate identity if you have it. That is: color palette, fonts, logo, and design aesthetic
What I will do
- Help you organize your materials to create an easy to navigate site. We’ll make sure potential clients can understand your work at a glance, as well as get an in-depth understanding of your work.
- We’ll develop and implement a keyword strategy, tailor your copy, and implement SEO that will attract the right people to your unique work.
- I will help you set up hosting and domain name. Then I will install WordPress, design, and build your site.
- I’ll design and build your site so it works well on desktop, tablets, and phones.
- We’ll establish monthly maintenance so I can keep your site up to date and working smoothly.
- If you want, I can make you an email address that matches your domain name. I highly recommend this, as it lends an air of professionalism that goes above generic Gmail or Hotmail addresses.
- If you want to include a blog, I’ll build a template and teach you how to use it. With a blog you can keep your clients updated on your most recent work and increase the number of people who find you via your website.
Timeline & process
- To start, we will zoom for an hour to discuss your site. We’ll zoom a second time when I walk you through buying your domain name and hosting.
- If you already have a corporate identity package, I’ll design the site around that If you don’t, we’ll work together to design something that will complement your body of work.
- Once I have your materials, hosting, and domain name, a basic portfolio website can normally be finished within four to six weeks.
- During build time we’ll stay in touch at least twice a week so you can monitor progress and give me feedback. I believe in keeping my clients in the loop, so we’ll be in touch regularly and I’ll welcome your input every step of the way.
- Once we think we’re done, we will launch the site but not announce it. This stage gives us two advantages. The first is that we can make sure everything works. Internet gremlins are a thing, and viewing the site live will sometimes show us issues we didn’t see while building. Think of it as an invited dress. At this stage I recommend you ask several friends and peers to review the site and give us feedback. They will use a variety of devices (phones, computers, tablets), and we can make sure it looks good on all of those. And TBH, they’ll catch typos we haven’t noticed.
- When we launch, I’ll announce it on my website, social media, and in my next newsletter. We’ll establish monthly website updates, wherein I spend up to an hour making sure your site is running smoothly and all the software is up to date. During this hour, I can make small changes such as swapping out images or copy.
There are no hidden costs with my service – you’ll know the final price up-front so you can make an informed decision about your investment.
Half of the fee is due upon signing a contract and the remainder is due upon launch.
Basic Portfolio website
Initial outlay = $1000
Three pages: Home/about me, Resume/CV, and Portfolio
Email contact button or popup
Ongoing expenses are
Annual domain name = $10
Monthly maintenance = $30
Monthly SiteGround Hosting = $20
Possible additional costs
Each image over 20 = $20 each
Logo = $300
Blog template & zoom tutorial = $300
Connect with existing Mailchimp account = $50
So, not sure whether you want a site?
Give me a shout and we can talk about it. I offer free 30-minute consultations via phone or Zoom where we can discuss your needs and options.