Backlinks
A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.
Being Freed today
Today, being Freed involves taking time out to spend with my wonderful friend from overseas. Next week, we’ll get back to work.
Breadcrumbs
Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.
Archive pages
A WordPress blog archive page, also called an index, is a page that lists all the posts on a website. It’s like a card catalog for your blog.
Canonical tags
A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.
Alt Text, Image Descriptions, and Accessibility
Alternative (Alt) text, Caption, and Description. They all describe images, but when do you use them, and what does each one do?
Caching
Caching is data storage located in little pockets along the chain between your web search and the server a site is stored on. It decreases page load time.
Mailchimp Journeys
Automations and journeys are both useful tools offered by Mailchimp, but what’s the difference between the two? Hint: a journey is a type of automation.
Color blindness and website design
You want as many people as possible to be able to use your website. Color blindness is one area of accessibility that’s easy to address.
Image sizing for your website
Image size, aspect ratio, file size, resolution: what do these terms mean, and how do you apply them to your website’s pictures and graphics?
Image formats
JPG, PNG, WebP: which type of image file is better for your website? Which one has the smallest file size or offers transparency?
Website maintenance
Your website designer is trying to sell you a monthly website maintenance package. Should you buy it? Yes! And here’s why.
CRM
CRM is an acronym for Customer Relationship Management: a system for collecting and using client data to build effective marketing strategies.
Search Engine Optimization
Search Engine Optimization is the practice of tailoring your content so browsers like Google and Safari understand the purpose of your page or post.
What are Keywords?
Keywords are labels, strategically chosen and assigned to pages & posts. They categorize content so search engines can guide users accurately.