Structured data is code you add to your website to help search engines understand YOUR content. Viewers don’t see it, but Google does.
In website crawling an app called a bot thumbs through your site to understand your purpose & content so the engine can index it right.
Applying thoughtful SEO to images improves page load speed, user experience, and search engine ranking. And only takes a few minutes.
Hyperlinks are critical for SEO. Internal, outbound, backlinks, easter eggs – what they all are & how to use them.
A comprehensive and growing glossary of terms used in WordPress and Mailchimp. SEO, responsiveness, accessibility, excerpts, posts . . .
There are various types of SEO. Here’s a primer to four biggies: on-site, off-site, technical, & local. All of them increase organic traffic.
Keyword research teaches you phrases your audience uses in their online searches. Smart application of keywords helps your peeps find you.
Headings and Website Accessibility go hand-in-hand. For sight-impaired users, well-written headings are website gold.
Website cookies are little bits of information servers store on your computer, tablet, phone, or other device, to help websites function.
A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.
Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.
A WordPress blog archive page, also called an index, is a page that lists all the posts on a website. It’s like a card catalog for your blog.
A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.
Alternative (Alt) text, Caption, and Description. They all describe images, but when do you use them, and what does each one do?
Search Engine Optimization is the practice of tailoring your content so browsers like Google and Safari understand the purpose of your page or post.