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Structured Data & Rich Results

What the heck is Structured Data? ...and why should I care?

Structured data is code you add to your website to help search engines understand YOUR content. Viewers don’t see it, but Google does.

Website Crawling

Website crawling -- a graphic depicting a Pac-man board

In website crawling an app called a bot thumbs through your site to understand your purpose & content so the engine can index it right.

SEO for Images

A graphic with the following words: SEO for Images - JPG, WebP, Sizing, Descriptions, Captions, PNG, Alt Text, SVG, Files names, and Coloring for all types of sight.

Applying thoughtful SEO to images improves page load speed, user experience, and search engine ranking. And only takes a few minutes.

Hyperlinks and SEO

Hyperlinks and SEO: Internal links, Outbound links, Backlinks, Broken Links, Easter Eggs

Hyperlinks are critical for SEO. Internal, outbound, backlinks, easter eggs – what they all are & how to use them.

WordPress & Mailchimp Glossary

WordPress & Mailchimp Glossary - DRM, Snippet, Audience, Referring Domain, .svg, Theme, SEO, Canonical URL, Featured image, with the Being Freed seagull, looking on

A comprehensive and growing glossary of terms used in WordPress and Mailchimp. SEO, responsiveness, accessibility, excerpts, posts . . .

4 Types of SEO

4 Types of Search Engine Optimization - On-Page, Off-Page, Technical, and Local, with the Being Freed seagull, looking on

There are various types of SEO. Here’s a primer to four biggies: on-site, off-site, technical, & local. All of them increase organic traffic.

Keyword research

A graphic with a goldenrod gradient background, with the words, "Keyword Research" spelled out in green tiles reminiscent of a Scrabble board. In the corner is Being Freed's seagull icon in a tile.

Keyword research teaches you phrases your audience uses in their online searches. Smart application of keywords helps your peeps find you.

Website Cookies

Website Cookies: used for auto-fill, password, shopping cart, analytics, and language. This graphic depicts those categories as the fortunes sticking out of fortune cookies.

Website cookies are little bits of information servers store on your computer, tablet, phone, or other device, to help websites function.

Backlinks

Backlinks

A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.

Breadcrumbs

Website Breadcrumbs: Ukulele > tenor > novelty > watermelon

Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.

Archive pages

An image of a WordPress blog archive page pointing out Page Header, Post Index, and Recent Posts. There's also a picture of a cute doggie.

A WordPress blog archive page, also called an index, is a page that lists all the posts on a website. It’s like a card catalog for your blog.

Canonical tags

Canonical tags Canon | noun | ‘ka-nen an accepted principle or rule a criterion or standard of judgment - Merriam-Webster Dictionary A canonical tag is an identifier used when you have multiple posts or pages containing similar content. It tells search engines which one to prioritize.

A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.

Search Engine Optimization

SEO - Search Engine Optimization

Search Engine Optimization is the practice of tailoring your content so browsers like Google and Safari understand the purpose of your page or post.