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A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.


Website Breadcrumbs: Ukulele > tenor > novelty > watermelon

Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.

Canonical tags

Canonical tags Canon | noun | ‘ka-nen an accepted principle or rule a criterion or standard of judgment - Merriam-Webster Dictionary A canonical tag is an identifier used when you have multiple posts or pages containing similar content. It tells search engines which one to prioritize.

A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.


A graphic with the words, "Where can a cache be? A server. Your network or browser. Your device"

Caching is data storage located in little pockets along the chain between your web search and the server a site is stored on. It decreases page load time.

Color blindness and website design

Color Blindness and your website: a graphic with Being Freed seagull logo shown through six different types of colorblindness filters.

You want as many people as possible to be able to use your website. Color blindness is one area of accessibility that’s easy to address.

Image sizing for your website

An image with the words "Resolution, noun, the amount of detail an images has", whose resolution becomes less clear across the image.

Image size, aspect ratio, file size, resolution: what do these terms mean, and how do you apply them to your website’s pictures and graphics?

Image formats

A graphic with various media file suffixes: .WebP, .jpg, .svg, .png, and .RAW

JPG, PNG, WebP: which type of image file is better for your website? Which one has the smallest file size or offers transparency?

Website maintenance

Website Maintenance = hosting + software updates + backups + SEO updates + Database optimization + Security updates + Uptime monitoring +

Your website designer is trying to sell you a monthly website maintenance package. Should you buy it? Yes! And here’s why.

Search Engine Optimization

SEO - Search Engine Optimization

Search Engine Optimization is the practice of tailoring your content so browsers like Google and Safari understand the purpose of your page or post.

What are Keywords?

Keywords Search SEO

Keywords are labels, strategically chosen and assigned to pages & posts. They categorize content so search engines can guide users accurately.

What is a Website Host?

Web hosting = File storage + computing resources + site setup tools + security + optimization + backups +staging platform + email + product support

A website host is a company that provides software & storage for a site’s files. It’s like a smart filing cabinet that allows browsers to access a site.

Website responsiveness

Website Responsive design

Website responsiveness is how well a web page adjusts its appearance on different screen shapes and sizes: desktops, tablets, and phones.

What is a featured image?

Being Freed logo with a ridiculous seagull

What is a featured image on a website?  It’s the picture or graphic which you assign to represent a post or page. Mine is quite silly.

What’s in a (domain) name?

Anatomy of a domain name

Confused about domain and subdomain names? Here, you’ll find a succinct answer to the question, “What is a domain name?”