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Structured Data & Rich Results

What the heck is Structured Data? ...and why should I care?

Structured data is code you add to your website to help search engines understand YOUR content. Viewers don’t see it, but Google does.

Website Crawling

Website crawling -- a graphic depicting a Pac-man board

In website crawling an app called a bot thumbs through your site to understand your purpose & content so the engine can index it right.

SEO for Images

A graphic with the following words: SEO for Images - JPG, WebP, Sizing, Descriptions, Captions, PNG, Alt Text, SVG, Files names, and Coloring for all types of sight.

Applying thoughtful SEO to images improves page load speed, user experience, and search engine ranking. And only takes a few minutes.

Hyperlinks and SEO

Hyperlinks and SEO: Internal links, Outbound links, Backlinks, Broken Links, Easter Eggs

Hyperlinks are critical for SEO. Internal, outbound, backlinks, easter eggs – what they all are & how to use them.

WordPress & Mailchimp Glossary

WordPress & Mailchimp Glossary - DRM, Snippet, Audience, Referring Domain, .svg, Theme, SEO, Canonical URL, Featured image, with the Being Freed seagull, looking on

A comprehensive and growing glossary of terms used in WordPress and Mailchimp. SEO, responsiveness, accessibility, excerpts, posts . . .

4 Types of SEO

4 Types of Search Engine Optimization - On-Page, Off-Page, Technical, and Local, with the Being Freed seagull, looking on

There are various types of SEO. Here’s a primer to four biggies: on-site, off-site, technical, & local. All of them increase organic traffic.

Keyword research

A graphic with a goldenrod gradient background, with the words, "Keyword Research" spelled out in green tiles reminiscent of a Scrabble board. In the corner is Being Freed's seagull icon in a tile.

Keyword research teaches you phrases your audience uses in their online searches. Smart application of keywords helps your peeps find you.

What’s a WordPress Multisite?

WordPress Multisites -- a graphic depicting three different websites that are contained within the same WP multisite installation.

A WordPress Multisite is a WP installation controlling multiple websites. The sites share related content such as themed blogs or franchises.

Breadcrumbs

Website Breadcrumbs: Ukulele > tenor > novelty > watermelon

Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.

Canonical tags

Canonical tags Canon | noun | ‘ka-nen an accepted principle or rule a criterion or standard of judgment - Merriam-Webster Dictionary A canonical tag is an identifier used when you have multiple posts or pages containing similar content. It tells search engines which one to prioritize.

A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.

Search Engine Optimization

SEO - Search Engine Optimization

Search Engine Optimization is the practice of tailoring your content so browsers like Google and Safari understand the purpose of your page or post.