Being Freed
Being Freed
Being Freed

Library of all things WordPress

What’s a featured image?
What’s a domain name?
Why is SEO so important?
Who knows this stuff?  I do, and I’m sharing.

Website Backups 101

Website Backups

Website Backups can save your digital tushie, so you really want them. But how often should you back up, how, and where do you do it?

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Page Speed

Page Speed

What’s your page speed? What *is* page speed? It’s how fast your page loads onto your visitor’s device. And it might be the most important thing of all.

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Portfolio Websites

Portfolio Websites

I am offering up to five portfolio websites at a great price for a limited time. Design, build, launch – let’s get your work out there!

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Website crawling -- a graphic depicting a Pac-man board

Website Crawling

In website crawling an app called a bot thumbs through your site to understand your purpose & content so the engine can index it right.

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A graphic with the following words: SEO for Images - JPG, WebP, Sizing, Descriptions, Captions, PNG, Alt Text, SVG, Files names, and Coloring for all types of sight.

SEO for Images

Applying thoughtful SEO to images improves page load speed, user experience, and search engine ranking. And only takes a few minutes.

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4 Types of Search Engine Optimization - On-Page, Off-Page, Technical, and Local, with the Being Freed seagull, looking on

4 Types of SEO

There are various types of SEO. Here’s a primer to four biggies: on-site, off-site, technical, & local. All of them increase organic traffic.

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A graphic with a goldenrod gradient background, with the words, "Keyword Research" spelled out in green tiles reminiscent of a Scrabble board. In the corner is Being Freed's seagull icon in a tile.

Keyword research

Keyword research teaches you phrases your audience uses in their online searches. Smart application of keywords helps your peeps find you.

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Website Cookies: used for auto-fill, password, shopping cart, analytics, and language. This graphic depicts those categories as the fortunes sticking out of fortune cookies.

Website Cookies

Website cookies are little bits of information servers store on your computer, tablet, phone, or other device, to help websites function.

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Backlinks

Backlinks

A backlink is a hyperlink that appears in someone else’s page or post and leads to your website. They’re (usually, mostly) good for your SEO.

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Website Breadcrumbs: Ukulele > tenor > novelty > watermelon

Breadcrumbs

Breadcrumbs are a trail that indicates your place on a website: little word maps showing where a page lands in your site’s hierarchy.

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An image of a WordPress blog archive page pointing out Page Header, Post Index, and Recent Posts. There's also a picture of a cute doggie.

Archive pages

A WordPress blog archive page, also called an index, is a page that lists all the posts on a website. It’s like a card catalog for your blog.

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Canonical tags Canon | noun | ‘ka-nen an accepted principle or rule a criterion or standard of judgment - Merriam-Webster Dictionary A canonical tag is an identifier used when you have multiple posts or pages containing similar content. It tells search engines which one to prioritize.

Canonical tags

A canonical tag is an identifier used for multiple posts or pages containing similar content. It tells search engines which one to prioritize.

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A graphic with the words, "Where can a cache be? A server. Your network or browser. Your device"

Caching

Caching is data storage located in little pockets along the chain between your web search and the server a site is stored on. It decreases page load time.

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A graphic depicting database stacks with the title, "What the heck are Servers?"

Website servers

A website server has two parts: hardware to store data and software to transfer that data. It stores your files and grants access to them.

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A graphic with various media file suffixes: .WebP, .jpg, .svg, .png, and .RAW

Image formats

JPG, PNG, WebP: which type of image file is better for your website? Which one has the smallest file size or offers transparency?

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Why does this library exist?

Sometimes it’s hard to find quick answers to simple questions about websites. WordPress isn’t rocket science, but it is a puzzle where all the pieces have to work in concert. 

This library developed from my desire to help my clients understand the mechanics of their WordPress websites.  Every time I see that something isn’t intuitive or easy I add it to my syllabus.  This is not websites for dummies because we’re not dummies but there’s a lot to understand. I keep these posts short, addressing one issue at a time in a one- or two-minute read, so we can all get on with our day a little wiser than we were before.

Can’t find the topic you’re looking for?  Message me and I’ll add a post about it.

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